Custom Shopify themes
A storefront designed around your brand and catalog, built in Liquid with reusable sections and a practical editing experience.
Independent Shopify developer · San Diego
A store that feels
like your brand.
Built for the way
people shop.
Custom Shopify themes, storefront redesigns, and thoughtful mobile experiences. I'm Anthony Barbaro, and you work directly with me from the first idea to launch.
Custom Liquid themeLive website ↗
Sour Chamoy BitesBrand-led design. Native Shopify storefront.
Start where your store needs it
From one custom section
to a whole new storefront.
A clear scope comes first. Share your store, what works, and where customers get stuck. I'll help identify a useful starting point.
Theme customization & redesign
Keep what works. Improve the homepage, navigation, collections, product pages, and cart where the current theme gets in the way.
Mobile shopping experience
Clear product choices, readable details, usable menus, and touch-friendly interactions across the route to checkout.
Custom sections & integrations
Add the sections and store connections your business needs, with scope based on the theme, apps, and tools you already use.
Storefront performance & SEO
Review storefront assets, page structure, metadata, and navigation. Prioritize practical improvements around your store's actual content.
Headless Shopify development
For a store that needs a separate custom frontend, plan a Next.js storefront connected to Shopify. Start by deciding whether that extra complexity is useful.
Explore the actual stores
Custom work.
Out in the world.
Different brands, different starting points. Open the live storefronts and read about the scope behind each build.
Explore live website Custom Shopify theme
Sour Chamoy Bites
A candy-brand storefront with a custom Liquid theme, product discovery, and Shopify-native shopping.
About the build
Explore live website Shopify redesign and plugin work
Goso Gummies
A mobile-first Shopify redesign with custom theme and plugin work for a candy brand.
About the buildPlanned releases
Themes with a point of view.
A collection in the making.
I'm planning reusable Shopify themes that bring the same care to more stores. Public releases and downloads will appear here when they are ready.
Need something for your store today? Custom theme development and theme improvements are available now.
Before we build
Good questions.
Straight answers.
Can you improve my existing Shopify theme?
Yes. A review of your current theme and shopping flow helps decide whether focused edits, custom sections, or a full redesign are the right scope. You do not need to replace the entire store to start a conversation.
Do you build custom Liquid themes?
Yes. Custom Shopify Liquid and theme work is part of the service. Sour Chamoy Bites and Goso Gummies are live examples you can explore below.
How much does Shopify development cost?
The scope depends on your theme, catalog, integrations, and whether you need a focused improvement or a new storefront. The pricing page provides online-store starting points; I confirm the project quote before work begins. Shopify subscriptions, paid themes, apps, and platform fees are separate unless included in the scope.
Can I buy a BarbaroTech theme yet?
Reusable theme releases are planned. There are no public theme downloads or Theme Store listings available here yet. Custom theme development is available now; contact me if you want to hear about future releases.
Are you based in San Diego?
Yes. I am Anthony Barbaro, an independent web and Shopify developer based in San Diego, California. I work directly with local businesses and remote clients.
Let's make your store
a better place to shop.
Send your URL and the changes you have in mind. I'll help turn them into a clear next step.