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Multi-Location Retail Web Platform
Production Next.js website with CMS-driven content and SEO-first architecture.
Next.jsReactTypeScriptTinaCMSVercelREST APIs
Overview
A fully custom, production web platform built with Next.js and TinaCMS to support a multi-location retail business. The site features store-specific routing, dynamic SEO pages, and a CMS-backed content workflow, and is actively used by real customers.
Problem
Needed a fast, maintainable, SEO-optimized website capable of supporting multiple physical locations with independent content and routing.
Solution
Designed a custom Next.js platform with TinaCMS to enable structured content management and scalable routing without relying on templates or page builders.
Results
- Improved SEO structure for local search
- Clean, mobile-first user experience
- Easy content updates via CMS
Highlights
- Multi-location routing and store-specific pages
- Headless CMS using TinaCMS (Git-backed)
- SEO-first architecture with dynamic metadata
- Custom API routes and backend utilities
Project Metrics
Locations supported
Multiple
Deploys
Ongoing production
Platform
Vercel
Links
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